Socialgraphics: How Social Data On Your Customers Improves Marketing ROI
Consumers create over 1 billion personal expressions every day on social media. This direct-from-customer dataset holds enormous potential for marketers to discover critical customer triggers like purchase intent, brand affinities, influence, media habits and more.
By capturing and making these expressions actionable, marketers gain a valuable new source of marketing data to drive marketing efficiency and effectiveness. We call that data Socialgraphics.
In this whitepaper, you will learn how Socialgraphics:
- Can boost marketing ROI across a variety of industries
- Fill in the blanks left by traditional marketing data
- Are created through a process of mining big social data & appending intelligence to your CRM