July 20, 2013
As part of an ongoing series comparing Socialgraphics of audiences of major brands, TrueLens analyzed social data in 9 million public online expressions from the social audiences of Dunkin’ Donuts and Starbucks. We uncovered a range of Socialgraphic insights from media habits, to competitor affinities, to specific product and campaign mentions for the individual customers in those audiences.
July 9, 2013
New and emerging technologies like mobile apps, social networks, and e-commerce stores are making new levels of customer data available to marketers. As a result, marketers are becoming more dependent on data every day, which makes for an ever-changing industry landscape. We’ve compiled this collection of insights from thought leaders, brand executives, research analysts and marketing influencers to tell the story of how the marketing industry is adapting to the new wave of customer data. A sample of the quotes you’ll find in this ebook:
June 5, 2013
Apparel retailer Johnny Cupcakes leverages TrueLens social behavioral data to improve the performance of its email marketing program. In this case study, you will learn: What actionable behavioral data TrueLens derived from 19 million public expressions from Johnny Cupcakes customers. How social behavioral data improved email campaigns through better segmentation and targeting, increasing conversion rates by 123%. How using social behavioral data to model high-propensity segments yielded 141% sales lift.
May 28, 2013
This presentation is led by Mark Miller, former SVP, CRM practice lead at Digitas and TrueLens CEO Roy Rodenstein. The growth of social media has generated a flood of data. So far though, marketers have not been able to tap its true value for customer-centric marketing. Identifying trending topics via social listening tools to inform content strategy is only scratching the surface. The real value of social lies in the ability to link rich social behavioral data to individuals in the marketing database to develop highly relevant communications that capture what customers want through their eyes rather than just through …
January 10, 2013
Consumers create over 1 billion personal expressions every day on social media. This direct-from-customer dataset holds enormous potential for marketers to discover critical customer triggers like purchase intent, brand affinities, influence, media habits and more. By capturing and making these expressions actionable, marketers gain a valuable new source of marketing data to drive marketing efficiency and effectiveness. We call that data Socialgraphics. In this whitepaper, you will learn how Socialgraphics: Can boost marketing ROI across a variety of industries Fill in the blanks left by traditional marketing data Are created through a process of mining big social data & appending …